Coursework Thesis Proposal Example | Topics and Well Written Essays - 2250 words - 1

Coursework - Thesis Proposal Example This paper demonstrates the process of entry into foreign markets, the considerations to be made in decision making, the challenges involved, and the applicable organizational models that can be employed. For a better description, the paper analyses a case of a consumer product firm Coca Cola. It addresses the problems she faces on her efforts to venture into a foreign direct investment, the managerial decisions to be made, the organizational models to be used, as well as the decision making models most appropriate for the firm. Coca Cola targets its foreign direct investment in a country in Asia, the People’s Republic of China. Coca-Cola in China was selected as a case study for a number of reasons. First, Coca-Cola is the largest cocoa producer in the world and one of the largest multinational companies. Coca Cola  gets competition from its closest competitor, Pepsi-Cola, and unknown environment and versatile local market, the ability of Coca-Cola, experience and success in capturing a large market share in China seem to be an interesting Cases in which consequences can be drawn for the understanding of the market multinationals Entry in the developing countries by creating an equity joint venture (EJV).  Based on a case study of the bottling plant of Coca-Cola Tianjin, Nolan (1995) conducted the first comprehensive analysis of the macroeconomic effects work by Coca-Cola in China. He found out that the company Coca-Cola System General has positive effects on the development of labor markets, capital and products in China.   They believe that the economic multiplier effects of the investments of Coca-Cola and Power operation. China produced a total of approximately 414 000 jobs, 21.7 billion Yuan in output and 1.2 billion Yuan tax payment in 1998. Coca Cola operates in more than 100 countries through various contractual agreements. Coca Cola operates using an organizational and product line