MBA in Marketing Admission Essay Example | Topics and Well Written Essays - 500 words

MBA in Marketing Admission - Essay Example Advertising refers to the various media used to convey your message. Printed advertisement, radio air time, television commercials and the Internet are all part of advertising that conveys your business message to the public." Another definition, which lists more steps of marketing, is listed by bookzonepro.com (n.d.), "this is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers." Since marketing can give a company a competitive advantage, I feel that understanding and knowing the business angles as well as the production techniques for advertising will certainly help my career as a professional. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. "Target market is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping," states Wikipedia encyclopedia (2006).